Upcoming Events
Women's Hub
Meetup, 3. June 2023, in person
Talk: When playing by the rules feels like prison: A rebel about being tamed.
Büşra's talk at the WOMEN’S HUB stage is part of her journey to let her unique self shine both in her personal and her professional life.
Productbeats
Webinar, 6. June 2023, online
Talk: Impact Mapping
Past Events
Product Management Festival 2022
Conference, Zurich
Presentation: How to Fool Yourself to Product Success with Data
Product Analytics is tricky. In a more and more data-informed product world we try to learn how to do product analytics right. Our blind spot, however, is that we underestimate how dangerous it can become if we’re not sensitive enough to not measure the wrong things, or the right things in a wrong way.
In this talk I want to show examples of metrics and measures that will fool you to make you aware of analytics pitfalls. You know… “There are three kinds of lies: lies, damn lies and statistics.”
Prow Conference 2022
Conference, hybrid
Presentation: How to Fool Yourself to Product Success with Data
Product Analytics is tricky. In a more and more data-informed product world we try to learn how to do product analytics right. Our blind spot, however, is that we underestimate how dangerous it can become if we’re not sensitive enough to not measure the wrong things, or the right things in a wrong way.
In this talk I want to show examples of metrics and measures that will fool you to make you aware of analytics pitfalls. You know… “There are three kinds of lies: lies, damn lies and statistics.”
Training, online
Certified Scrum Product Owner training, together with Joseph Pelrine, an Agile Coach & Trainer who's been part of the agile movement from the start.
Less about Scrum, more about practical and modern Product Management. 4 x 4h remote workshop.
Conference, Zurich
Presentation title: Evidence based idea management
How do you decide which problem to tackle next, which feature to implement, and when you need to run experiments first? Which idea is most likely to create value for your users and your business? With an evidence based thought pattern, making these decisions, fostering communication and changing your colleague’s mindset when approaching you with ideas get much easier.
FHGR - Product Management for Digital Businesses
University Lecture, Chur
Lecture at the University of Applied Sciences of the Grisons, Switzerland
Product Management basics, crafting a product strategy, and creating agile roadmaps.
P24 - 24h livestream by ProductCoalition Founder Jay Stansell
Conference, online
Presentation: Evidence based Idea Management
A multilateral event, dedicated to raising support for healthcare workers globally.
Product Management People
Meetup, online
Presentation: Evidence based Idea Management
Meetup topic: Data-Driven Product Management
ProductTank Hamburg
Meetup, Hamburg
Presentation: The brutally honest Product Management 101
Agile Tour Zurich
Conference, Zurich
Presentation: How Product Life Cycle and Adopter Groups affect your choice of methods
Product Management Festival 2019
Conference, Zurich
Presentation: AARRR! Launching New Products with the Pirate Metrics
Dave McClure’s Pirate Metrics – or AARRR – is a framework that helps startups optimize the funnel of their customers’ lifecycle from Acquisition, over Activation, Retention, Referral, to making Revenue. What if I told you that frameworks for startups help existing businesses, too?
Meetup, Zurich
Presentation: From gut feeling to data crunching – Data informed product development at Doodle
Master21 Meetup
Meetup, Zurich
Presentation: Life of a Product Manager
Jobs to be done Switzerland
Meetup, Zurich
Presentation: Introduction to Jobs-to-be-Done